Pro Ionic Iron has a revolutionary design which straightens hair and smoothes the hairs surface.
The Pro Ionic Iron has a unique polishing process built into the tourmaline and ceramic plates which means that hair's microscopic follicles are sealed, allowing the straightners to glide through the hair reducing static and frizz. Hair lies flat against the plate achieving more consistent sleek style time after time.
Unique Polishing Process
Most professional grade irons use ceramic, but even the highest quality ceramic has natural flaws ~ bumps and bends that disrupt the hair. Sedu scientists developed a unique polishing process to create a microscopically smooth surface. By creating a perfectly smooth surface, their plates easily glide through the hair ~ no pulling, dragging or catching. This technology allows our professional grade irons to immediately seal the hair follicle upon contact, locking in natural moisture, allowing it to reflect more light and maintain a healthy, vibrant shine.
Ceramic is known for its ability to conduct heat evenly throughout the material, as well as being very resistant to chipping and peeling. This makes it an ideal material for styling irons. Many irons claim they have ceramic plates, but are simply coated with ceramic, which doesn~t allow the benefit of even distribution. Sedu plates are genuine ceramic, optimizing the heat distribution benefits and resilience to cracking.
Heat Recovery System
As the iron passes through the hair it naturally will begin to lose heat. With most irons, even professional grade irons, this means multiple passes through the hair, which can lead to damage. Sedu's superior heat recovery system provides a more stable temperature control vs. other irons ensuring more consistent styling results with less time and damage.